The Book Beyond the Book
By DAVID STREITFELD| December 25, 2011, 10:24 AM
As you open your Kindle or iPad on Christmas, consider this publisher who suggests that e-books and print books can live peacefully together.
That sound you hear is the wrapping being torn off of millions of Kindles and iPads. When those devices are fired up and start downloading texts, it will be the greatest shift in casual reading since the mass market paperback arrived six decades ago. Will this dislocation destroy the traditional book? Will it doom the traditional independent bookstore? Will Amazon and Apple control the distribution of thought and culture in America? All these questions will be played out imminently.
The migration to e-reading is usually reported as a one-way journey: You get a device, start downloading and never look back to the old-fashioned book. You start mocking those type-filled volumes reeking of another century. Meanwhile, the defenders of the old ways are digging in their heels. I know readers who swear never to read anything electronic, saying they find the format muddy and confusing and sad.
Dennis Loy Johnson, a former academic who is the proprietor of Melville House, a small but innovative publishing firm, wants to reconcile these warring factions. Why should electronic and traditional not collaborate?
“It seems to me that most of us in publishing have been far too quick to look to a print-book-less future,” Mr. Johnson said in an e-mail. “But that’s like saying we don’t need the wheel because someone invented the airplane.”
Melville has introduced a new series, HybridBooks, to meld the two cultures. On the physical side, the Hybrids are attractive, stripped-down paperbacks, with nothing inside but a short classic text. The first five were all called “The Duel,” reprinting tales by Casanova, Kleist, Conrad, Kuprin and Chekhov. The latest is Melville’s tale of the first Wall Street refusenik, “Bartleby, the Scrivener.” Bartleby, for reasons that do not become clear until the end of his tale, decides to opt out. The connection with the Occupy Wall Street movement is clear, and is no doubt the reason the Melville House edition is already in its fifth printing.
The electronic element comes in with the ancillary material. The last page of the Melville edition directs readers to a Web site, where they will find an 1852 map of lower Manhattan: a recipe for Ginger Nuts, a biscuit that plays a role in the narrative; lengthy excepts from Emerson and Thoreau; a contemporaneous classified ad for a scrivener; and similar material.
“Basically, we decided to mimic our own reading process,” Mr. Johnson said “When I read a great classic, if I like it, I want the experience to somehow continue, so I will pursue more information about the writer, or the setting, or some aspect of the plot’s background. (Dueling? What’s up with that?) My mind wanders, imagining what the world of the book looked like. And so on. Now we have curated exactly that kind of material, and it allows you to linger in the world of the book, to understand more about it — to simply luxuriate in the world of the book longer. It’s something more than just the book, but something very much ‘of’ the book. This seems very innovative to me at the same time that it seems kind of an obvious innovation.”
Ginger nuts, it turns out, were one of the first really-bad-for-you snack foods. “It added a whole new level of meaning to the story for me, even though I’d not only read it a dozen times or so before publishing it but taught it,” Mr. Johnson said. “It made me aware of a detail lost to time, further clarified my visualization of Bartleby, and made the story — which truly represents the birth of American literary modernism, to Melville’s lasting trauma — much more deeply resonant with contemporary culture.”
Melville House calls its Hybrid line “enhanced print books.” It is a name that makes Mr. Johnson laugh. “Everyone’s always talking about enhanced e-books in this business,” he said. “They think I’m making fun of them when I call our print books enhanced.”


Alia KhanA mummified seal on a hike between Lake Bonney and Lake Hoare in the Taylor Valley.
Chris DeanThree Stream Team members, Chris Jaros, Tyler Kohler, and Alia Khan, in a stream gauge box at the lower Onyx River. The boxes also double as an emergency shelter in severe weather.
Alia KhanThe F6 Hut, named after the stream gauge next to it. It is the 6th of 10 stream gauges in the Fryxell basin.
Alia KhanEmily Bernzott takes water chemistry samples on Bowles stream, a stream with abundant algal mats.
Lee StanishA light microscope image of live Antarctic algae. Despite the harsh conditions, stream microbial mats harbor a diversity of organisms.
Alia KhanA helicopter sling carrying empty barrels for urine and graywater.
Alia KhanMummified seal on Lake Fryxell.

Damijan Saccio

Recent Comments